Step 3 · Guided Journey
The Journey Map is not something you buy cold. It is the plan we draw together once you have decided to go.
A Journey Map is one page: where you are going, stated in your words, the two waypoints between here and there, and the factors to keep an eye on along the way. It comes out of a Guided Journey Proposal, and it is yours.
Nothing on this page enrols you in anything. Reading it costs nothing.
The short version
- It is a map, not a report
- One page. A destination, two waypoints, and what to watch on the way.
- It comes out of a Proposal
- You decide on a Guided Journey Proposal. The Journey Map is the plan inside it.
- It is yours to keep
- If we stop working together at any point, the map stays with you.
- It starts after step 2
- Nothing here is booked or bought cold. It starts with the free Discovery Sketch.
What a Journey Map is
Four things on one page.
Nothing is decided at this point that we have not already talked through with you. If a word on the map is not how you would say it, it gets said your way.
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The destination, written in your words.
Not "operational excellence". The thing you actually want, close enough to your own speech that you would repeat it to your partner without editing it. -
Two waypoints between here and there.
Two, not ten. Each one is a real point where something visible should be different, so you can tell whether we are on the route or drifting. -
The factors to keep an eye on along the way.
People, cash, timing, the system that keeps breaking. The things that could knock the plan off course, named before they do. -
Who does what, and one measure we both agree on.
What I do, what stays with your team, and the one result we will look back at together to judge whether it worked.
Where the map comes from
A Guided Journey Proposal is what you decide on. The map is how the journey is planned.
So be clear about the order, because it matters: you are not buying a map on its own. You are deciding whether the Guided Journey is worth paying for, and the map is what makes that decision possible.
- First the free Discovery SketchThirty minutes with Steve about one problem. It ends with a one-page Discovery Sketch document, and that is free.
- Then the Guided Journey ProposalIf you want to go further, the proposal sets out what we would do, what it would cost, and the Journey Map: where we would be trying to get you.
- Then you decideYes, no, or not yet. The proposal is written to be read against your own cash and calendar, not against pressure from me.
What it is not
- Not a report. One page you can pin up. Not a document nobody reopens.
- Not a fixed five-year plan. It covers the work in front of you, and it gets revised if the ground moves.
- Not a lock-in. You can stop at any point and the map stays with you.
- Not bought cold. There is no way to order a map from this page, and no reason to want one.
What happens after
- The journey itself. The work the map names, done with you over the weeks it takes, at a pace your team can absorb.
- A look back. We compare the measure we agreed on with where you actually landed.
- The fee. It is agreed before any work starts. How we work together sets out how.
How it helps you decide
You can see the whole thing before you commit to any of it.
You know what you are paying for
A proposal that names the work, the destination and the price is something you can weigh against your own money and your own week, instead of guessing.
You can see the stopping points
The two waypoints are real checkpoints. If the first one does not move, you are not locked into pretending it did.
Your team can read it too
One plain page can go in front of a partner, a manager or your own desk on Monday without a translation step first.
It is easy to say no to
If the proposal does not add up for you, say no and keep the sketch. That is an ordinary outcome here, not an awkward one.
If the honest answer is that a Guided Journey is not what your problem needs, the proposal will say so. Plenty of problems are cheaper to solve without us.
Questions owners ask
Four honest ones.
Can I just buy the Journey Map on its own?
What does it cost?
What if the map turns out to be wrong?
What do I get to keep?
Start with the free conversation. Decide about the journey afterwards.
Step 2 is thirty minutes, free, with Steve. That is where a Guided Journey ever begins. Call or write, and ask anything about the map while you are there.
This is step 3 on the path. Step 1 is the Virtual Compass and step 2 is the Discovery Sketch, which is where you book. How we work together
