Step 3 · Guided Journey

The Journey Map is not something you buy cold. It is the plan we draw together once you have decided to go.

A Journey Map is one page: where you are going, stated in your words, the two waypoints between here and there, and the factors to keep an eye on along the way. It comes out of a Guided Journey Proposal, and it is yours.

Nothing on this page enrols you in anything. Reading it costs nothing.

The short version

It is a map, not a report
One page. A destination, two waypoints, and what to watch on the way.
It comes out of a Proposal
You decide on a Guided Journey Proposal. The Journey Map is the plan inside it.
It is yours to keep
If we stop working together at any point, the map stays with you.
It starts after step 2
Nothing here is booked or bought cold. It starts with the free Discovery Sketch.

What a Journey Map is

Four things on one page.

Nothing is decided at this point that we have not already talked through with you. If a word on the map is not how you would say it, it gets said your way.

  1. The destination, written in your words.

    Not "operational excellence". The thing you actually want, close enough to your own speech that you would repeat it to your partner without editing it.
  2. Two waypoints between here and there.

    Two, not ten. Each one is a real point where something visible should be different, so you can tell whether we are on the route or drifting.
  3. The factors to keep an eye on along the way.

    People, cash, timing, the system that keeps breaking. The things that could knock the plan off course, named before they do.
  4. Who does what, and one measure we both agree on.

    What I do, what stays with your team, and the one result we will look back at together to judge whether it worked.

Where the map comes from

A Guided Journey Proposal is what you decide on. The map is how the journey is planned.

So be clear about the order, because it matters: you are not buying a map on its own. You are deciding whether the Guided Journey is worth paying for, and the map is what makes that decision possible.

  • First the free Discovery SketchThirty minutes with Steve about one problem. It ends with a one-page Discovery Sketch document, and that is free.
  • Then the Guided Journey ProposalIf you want to go further, the proposal sets out what we would do, what it would cost, and the Journey Map: where we would be trying to get you.
  • Then you decideYes, no, or not yet. The proposal is written to be read against your own cash and calendar, not against pressure from me.

What it is not

  • Not a report. One page you can pin up. Not a document nobody reopens.
  • Not a fixed five-year plan. It covers the work in front of you, and it gets revised if the ground moves.
  • Not a lock-in. You can stop at any point and the map stays with you.
  • Not bought cold. There is no way to order a map from this page, and no reason to want one.

What happens after

  • The journey itself. The work the map names, done with you over the weeks it takes, at a pace your team can absorb.
  • A look back. We compare the measure we agreed on with where you actually landed.
  • The fee. It is agreed before any work starts. How we work together sets out how.

How it helps you decide

You can see the whole thing before you commit to any of it.

You know what you are paying for

A proposal that names the work, the destination and the price is something you can weigh against your own money and your own week, instead of guessing.

You can see the stopping points

The two waypoints are real checkpoints. If the first one does not move, you are not locked into pretending it did.

Your team can read it too

One plain page can go in front of a partner, a manager or your own desk on Monday without a translation step first.

It is easy to say no to

If the proposal does not add up for you, say no and keep the sketch. That is an ordinary outcome here, not an awkward one.

If the honest answer is that a Guided Journey is not what your problem needs, the proposal will say so. Plenty of problems are cheaper to solve without us.

Questions owners ask

Four honest ones.

Can I just buy the Journey Map on its own?
No. The Journey Map is part of a Guided Journey Proposal, not a product sold on its own. The map only means something once we have talked about your situation, your constraints and what you are willing to change.
What does it cost?
The Discovery Sketch is free, and the Discovery Sketch document that comes out of it is free. A Guided Journey is paid work, and the fee is in the proposal that comes with the map, agreed before anything starts. How we work together sets out how the fee is built.
What if the map turns out to be wrong?
Then we redraw it, together, and the fees already agreed do not change. A map that gets treated as sacred after the ground shifts is worse than no map at all.
What do I get to keep?
The Journey Map, whatever you decide next. It is written on your behalf and it stays with you, and nothing in it is confidential to me.

Start with the free conversation. Decide about the journey afterwards.

Step 2 is thirty minutes, free, with Steve. That is where a Guided Journey ever begins. Call or write, and ask anything about the map while you are there.

This is step 3 on the path. Step 1 is the Virtual Compass and step 2 is the Discovery Sketch, which is where you book. How we work together